„NO MATERIAL IS MORE SINCERE THAN DENIM.“
Mr. Erwin lives for denim. He likes using his hands to create things with strength of character. Denim is his chosen fabric because it is reminiscent of life. No material is more sincere in the way repeated movements form distinctive lines on the blue material. In this way, the personality of the wearer flows into the jeans. Denim shows who you are as a person. “It isn’t possible to dress more sincerely”, says a convinced Mr. Erwin, who remains faithful to his style.
With over four decades of denim expertise, Mr. Erwin brings authentic, quality clothing to those who associate simplicity with sincerity. Mr. Erwin manufactures his denim products in Europe with sustainability and transparency in mind. Many processes are completed with meticulous craftsmanship to ensure the best results and to honor the long-standing denim tradition. He revives the styles of this tradition with a modern look and preserves its values without compromise.
Coming soon: the menswear collection from Mr. Erwin for the true denim lifestyle.